With Dama Analytics, you can track the entire customer funnel — from ad click, product view, add-to-cart, to checkout. Understand which items perform best, analyze user and session behaviors, and monitor customer retention over time. Use RFM and cLTV scores to measure the value of different customer segments and predict their future worth.

With Audience Manager, easily create segments based on RFM and cLTV — such as high-value repeat buyers or at-risk customers — and send these segments directly to your ad accounts for personalized campaigns.

Example Use Case:

An online retailer noticed checkout drop-offs at a specific stage using Dama’s funnel report. Analytics revealed a high cart abandonment rate for a best-selling item. Using RFM and cLTV data, they identified loyal customers who frequently bought that item but hadn’t purchased recently. The Audience Manager created a targeted segment to receive personalized email and Meta ads with a discount offer. The campaign boosted retention by 25% and increased repeat purchases significantly.