Dama Analytics provides deep insights into your readers’ journey — tracking funnels like homepage visit → article read → subscription signup. Analyze item performance (content pieces), session duration, and user engagement to understand what drives loyalty. Retention tracking helps identify when users stop returning.

Audience Manager leverages RFM and cLTV to segment your audience into engaged readers, potential subscribers, and churn risks. These segments can be exported and activated for tailored marketing campaigns.

Example Use Case:

A digital publisher used Dama Analytics funnel reports to find drop-offs between free content and subscription signup. They identified high-LTV readers who consumed multiple articles but never subscribed. Audience Manager helped create a segment targeting this group with subscription offers across social platforms. The result was a 30% lift in subscriber conversion.