Track player funnels: install → tutorial completion → first purchase and beyond. Monitor session insights, item (in-app purchase) performance, and player retention. Dama’s cLTV and RFM analysis highlights your most valuable and loyal players.

Use Audience Manager to build targeted segments of high-value players, churn risks, or newly onboarded users and launch personalized campaigns that increase engagement and monetization.

Example Use Case:

A mobile game used Dama Analytics to see that many players drop off after tutorial completion. The retention report showed a steady decline after day 3. RFM analysis found a segment of high-LTV players who became inactive. Using Audience Manager, they created campaigns with special rewards targeting those players on Meta and Google Ads. This increased Day 7 retention by 20% and revived in-app purchases.