Analyze key funnels like app install → KYC completion → first deposit. Use item performance reports for financial products or features and track user/session insights to understand customer behavior. Retention metrics help spot at-risk users. RFM and cLTV models predict which customers will generate the most lifetime value.

Audience Manager allows precise targeting of valuable, loyal users for premium offers or reactivation campaigns, while excluding low-value segments to optimize marketing spend.

Example Use Case:

A fintech app leveraged Dama Analytics to track the onboarding funnel and found a high drop-off at the KYC step. Using RFM and cLTV, they segmented users who completed KYC but hadn’t made deposits. Audience Manager sent these segments targeted offers via email and ads to encourage first transactions. The campaign improved deposit rates by 22% and increased user lifetime value.